WordPress is a solid choice for many marketing sites. Custom development makes sense when your product, workflow, or growth plans outgrow what plugins and themes can comfortably support.
When WordPress is enough
- You need a content-led marketing site with blog, SEO pages, and contact forms.
- Your team is comfortable managing plugins, updates, and hosting.
- Budget and timeline are tight and requirements are standard.
When custom makes more sense
- You need logged-in portals, dashboards, or product features — not just pages.
- Performance, security, and integrations are business-critical.
- You want a codebase you own fully, without plugin dependency risk.
The real question
Don't ask "WordPress or custom?" Ask "What does the business need to do online in 12–24 months?" That answer usually makes the right path obvious.
Not sure which route fits?
We help UK businesses choose and build the right web platform for their stage.
Talk to us about your project